Legends Team

Blake Edwards – General Manager

Blake is responsible for the day-to-day management, sales and operations of the out-of-home media company jointly owned by the Phoenix Suns and Arizona Diamondbacks.

Prior to joining Legends, Blake was the Principal/President of Triad Sports Group LLC (TSG), an Arizona-based consulting and business development practice. Previously, Blake held senior-level positions with the Arizona Rattlers Arena Football Club, IMG College, Sacramento Kings, Arizona Diamondbacks and Phoenix Suns.

A native of Tucson, Arizona, Blake earned a bachelor’s degree in marketing and a master’s of business administration (MBA) from Arizona State University. 

His most memorable “Legendary Moment” in the District is the Dbacks Game 7 victory to clinch the 2001 World Series over the New York Yankees.


David Soble – Director of Sales

David Joined Legends in April of 2014 from the Phoenix Suns organization. David is responsible for sales of the Legends Entertainment District. David background was in sponsorship sales and enjoys the new challenge in the OOH industry.

Born in Tucson, David attended the University of Arizona and graduated with a Bachelor of Science degree. Soon after graduation, he accepted a position with the Phoenix Suns in their season tickets and group sales department. In 1996, he accepted a positon with Fox Sports Arizona and was promoted to LSM in 2000. In 2004, he packed up and moved to Indiana and became the General Manager with Purdue Sports Properties. Soon afterwards, he became the Senior Director Business Development and moved to Dallas with Learfield Sports.

David’s favorite part of the Legends Entertainment District is seeing all the growth in the last few years in downtown Phoenix.

David is married (Lori) and has 3 children (2 in college).


Colin Kelly – Content Manager

Colin was born and raised in the Valley of the Sun. Staying true to his roots, he graduated from The University of Arizona, Bear Down! Colin launched his career in professional sports right out of the gate beginning with the NFL as an Assistant Video Director for the Arizona Cardinals. Next he began work with the NHL, as the Senior Producer for the Phoenix Coyotes for 5 years. After that he began work with the NBA, as the Digital Video Producer for the Phoenix Suns.

As a joint effort from both the Phoenix Suns and Arizona Diamondbacks, the Legends Entertainment District was conceptualized as a unique opportunity for Colin to step into a leadership role the Content Manager for the Legends Entertainment District. After working in all four major professional leagues, he still finds it difficult to pick a favorite sport although his favorite memory is of being able to give back to the community of Downtown Phoenix alongside the players.

The District has and always will be his home-plate. A perfect night within the District would consist of a walk through the First Friday Art Show, complimented with some dinner with friends and family at his favorite restaurant The Arrogant Butcher. According to Colin you “can’t beat the pastrami sandwich on a warm pretzel bun and garlic fries!”


Travis Pensky – Business Operations Manager

Travis joined Legends in June 2013 and is responsible for all business operations of the Legends Entertainment District, including: financial management, inventory, billing, contracts and marketing. His favorite aspect of working for Legends is the opportunity to help create a unique and exciting experience in downtown Phoenix.

Born and raised in Dublin, CA, Travis earned degrees in Accounting and Marketing from the University of Arizona before returning to his alma mater to gain his MBA. Travis began his career with Insight Enterprises, a Fortune 500 company, working in sales and accounting. He met his beautiful wife, Amber, the first day he moved to Phoenix.

Travis’ favorite memory in the Legends Entertainment District was their second date, which included a Suns vs. Warriors game.