Legends Team

Blake Edwards – General Manager

Blake is responsible for the day-to-day management, sales and operations of the out-of-home media company jointly owned by the Phoenix Suns and Arizona Diamondbacks.

Prior to joining Legends, Blake was the Principal/President of Triad Sports Group LLC (TSG), an Arizona-based consulting and business development practice. Previously, Blake held senior-level positions with the Arizona Rattlers Arena Football Club, IMG College, Sacramento Kings, Arizona Diamondbacks and Phoenix Suns.

A native of Tucson, Arizona, Blake earned a bachelor’s degree in marketing and a master’s of business administration (MBA) from Arizona State University.

His most memorable “Legendary Moment” in the District is the Dbacks Game 7 victory to clinch the 2001 World Series over the New York Yankees.

David Soble – Director of Sales

David Joined Legends in April of 2014 from the Phoenix Suns organization. David is responsible for sales of the Legends Entertainment District. David background was in sponsorship sales and enjoys the new challenge in the OOH industry.

Born in Tucson, David attended the University of Arizona and graduated with a Bachelor of Science degree. Soon after graduation, he accepted a position with the Phoenix Suns in their season tickets and group sales department. In 1996, he accepted a positon with Fox Sports Arizona and was promoted to LSM in 2000. In 2004, he packed up and moved to Indiana and became the General Manager with Purdue Sports Properties. Soon afterwards, he became the Senior Director Business Development and moved to Dallas with Learfield Sports.

David’s favorite part of the Legends Entertainment District is seeing all the growth in the last few years in downtown Phoenix.

David is married (Lori) and has 3 children (2 in college).

Tracey “TK” Kouri – Director of Operations

TK joined the Legends Entertainment District in January 2018 as Director of Operations.  In her role with Legends, TK manages a myriad of operating activities including partner relations, legal and accounting/finance.

TK was born in California and attended Arizona State University.  Returning to California after graduation, TK began pursuit of a path in the footwear industry where she held multiple sales and business development roles with Skechers, among others.  TK eventually made the move back to Arizona to make a permanent home with her son, Cameron.

Beyond the amazing signage network that she plays a role in managing, TK’s favorite aspect of the District is the wealth of great food & beverage options within the area…along with the broad array of sporting events, concerts and other nightlife.  As TK would say, “You never know who you might bump into down here”.

Colin Kelly – Director, Content & Technology

Colin was born and raised in the Valley of the Sun. Staying true to his roots, he graduated from The University of Arizona, Bear Down! Colin launched his career in professional sports right out of the gate beginning with the NFL as an Assistant Video Director for the Arizona Cardinals. Next he began work with the NHL, as the Senior Producer for the Phoenix Coyotes for 5 years. After that he began work with the NBA, as the Digital Video Producer for the Phoenix Suns.

As a joint effort from both the Phoenix Suns and Arizona Diamondbacks, the Legends Entertainment District was conceptualized as a unique opportunity for Colin to step into a leadership role the Content Manager for the Legends Entertainment District. After working in all four major professional leagues, he still finds it difficult to pick a favorite sport although his favorite memory is of being able to give back to the community of Downtown Phoenix alongside the players.

The District has and always will be his home-plate. A perfect night within the District would consist of a walk through the First Friday Art Show, complimented with some dinner with friends and family at his favorite restaurant The Arrogant Butcher. According to Colin you “can’t beat the pastrami sandwich on a warm pretzel bun and garlic fries!”

Wesley Armstrong – Senior Account Executive

Wesley joined Legends in July 2018. He is responsible for local sales and developing new partnerships through prospecting and utilizing previous relationships. He is also in charge of social media for Legends, showcasing events, unique advertising campaigns and the exciting developments in Downtown Phoenix. He brings over 7 years’ experience in the OOH industry, working for Outfront Media in the local Phoenix market.

Born and raised in Lincoln, Nebraska, Wesley earned a bachelor’s degree in Business Administration from the University of Nebraska. In 2008, he began his career with Sandhills Publishing, a global remarketing and tech company, working in sales. In April 2011, he packed his bags for Arizona and began his career in Phoenix.

Wesley volunteers his time being a mentor in the Big Brothers Big Sisters program. He had previously spent 10 years in the program in Lincoln and Phoenix mentoring 2 ‘Little Brothers’. In January 2019, he joined BBBS again to support the growth and development of a new ‘Little Brother’. Giving back to the community and serving youth is something he is extremely passionate about.

A favorite memory of Wesley’s in the Legends Entertainment District was attending “The Night Before” concert and festivities at Talking Stick Resort Arena before Super Bowl XLIX.

He and his wife, Carmen, live in Ahwatukee, with their 2 children: Bella and Elise.